This project was a 3 step reveal. 

This was the first entire takeover of a website, and they did it on Reuters.com

Step one was a teaser that started introducing the great features of the Odyssey, Online ads showed the illustration animation of the 360 degree lazy susan, the Navi, the reconfigurable seats, etc. This was an illustrated brochure that would reveal different features on each page of the site.

Step Two a few weeks later showed illustrations of the car

Step Three was the animations actually calming to life and showing the real images of the car. 

On the day of the reveal of the redesigned Odyssey we had huge event in Times Square in which