NEW TOOLS. SAME STANDARD.
AI MAKES OPTIONS. EXPERIENCE MAKES DECISIONS.
Generative AI has changed how far and how fast I can explore. It hasn't changed how I arrive at an idea. Strategy, instinct, storytelling, taste and twenty-plus years of making things still come first. AI enters the process where it can make the work stronger. Then I edit, art direct, design, composite, animate and refine until it feels intentional, human and finished.THE TOOLS CHANGED. THE JOB DIDN'T.
Creative Direction / Generative AI / Concept Development / Film + Image / Product Prototyping
THE CHALLENGE
Embrace what’s next without abandoning what works. I’m combining decades of concept, art direction and production experience with generative AI and emerging technology to explore new ways to create, prototype and build, using AI to expand the idea, not become the idea.
MY ROLE
Creative Direction
Concept Development
Art Direction
Generative AI
AI Image + Film
Product Concepting
UX / Prototyping
Creative Technology
