Decoder Ring is a creative studio led by Creative Director Tania Sosa-Lanz.
FOUNDER. BUILDER. OPERATOR.
We build brands don't just see. They join.
Decoder Ring was built to close the gap between a good idea and great work.
After years at Chiat Day, Goodby Silverstein and Deutsch, Tania learned something simple: when thinking and making stay close, the work gets better.
So she built a studio that way.
Close to the strategy.
Close to the audience.
Close to the idea.
All the way to the finished thing. Tania has spent her career building brands, launching products and creating integrated campaigns for Toyota, Nissan, PlayStation, Mattel, Adidas and more. The tools keep changing. The job doesn’t.
Understand people. Find what matters. Make it impossible to ignore.
Brand. Campaign. Film. Digital. Social. Experiential. AI.
Whatever the idea needs to become. Decoder Ring can lead it, build the team around it, or roll up its sleeves and make it.
Usually, all three. Because more isn’t the answer.
Better thinking.
Better craft.
Better reasons to care.
