Honda Civic Launch

Partnership with Shepard Fairey to create a look that was bold and graphic. The three models were shown by illustrating the grace of the sedan utilizing butterflies, the hybrid with a stop motion plant that overtook the 23 story building and the Si with its amazing turbo capabilities.

Integrated NYC launch of newly redesigned Civic collaboration with Shepard Fairey. Integrated campaign  included 32-story wrap around animated billboard, wild postings, racing event, online, and tv.