BATTRAC BASEBALL - Designed to Train. Branded to Win.

Logo, brand development, packaging, photoshoot, social.

OBJECTIVE

Launch BatTrac—a new baseball training device—with a brand that hits harder than the competition. The product was solid. The performance was proven. But to break into a crowded market of gadgets and gimmicks, BatTrac needed a brand that looked as sharp as it worked.

STRATEGY

We built BatTrac from the ground up as a brand for serious players.
Athlete-driven. Coach-backed. Game-day focused.
This wasn’t about bells and whistles. This was about building a reputation.

OBJECTIVE
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