Bodhi Tree Bookstore Resurrection
Client Challenge:
Bodhi Tree Wellness and Books, a cornerstone of spiritual wellness, sought a full-scale rebranding to resonate with today’s digitally connected world. The goal was to honor their rich heritage while highlighting their extensive offerings in wellness, health, meditation, and healing seminars.
Insight & Strategy:
To bring Bodhi Tree into the digital age, we needed to blend the metaphysical with modern wellness trends. Our strategy focused on creating an immersive brand experience that conveyed their dedication to holistic health and spiritual growth, while also introducing their innovative Indigo product line.
WEBSITE
Execution:
Our comprehensive overhaul included:
- Brand Redesign: A fresh, modern logo and visual identity that reflected Bodhi Tree’s deep roots in wellness and spirituality.
- Website & Social Media: A user-friendly website and engaging social media presence showcasing their services, from meditation and healing seminars to wellness workshops.
- Outdoor & Print Campaigns: Eye-catching designs for billboards, posters, and print ads to reach a broader audience.
- Direct-Mail & Packaging: Thoughtfully designed materials that conveyed the brand’s essence, ensuring every touchpoint was meaningful.
- Conferences & Events: Organizing and promoting Bodhi Talks, featuring luminaries like Deepak Chopra, Marianne Williamson, and Wayne Dyer, bringing their insights to both live and online audiences.
- Product Development: Launching the Indigo line, which includes wellness products like essential oils, herbal teas, and meditation aids, all designed to enhance the Bodhi Tree experience.
ADVERTISING
PRODUCT LINE DEVELOPMENT
