ARMR+
Client Challenge:
ARMR+, a new pharmaceutical-grade supplement that is tripled certified lab, was ready to make waves in the wellness industry. The challenge was to create a dynamic brand identity and launch strategy that communicated its promise to not only supplement but also protect, all while captivating a discerning audience.
Insight & Strategy:
Our strategy was to position ARMR+ as the ultimate wellness game-changer. We needed to create a brand that spoke to its premium quality and dual-functionality—supplementing and protecting—while using a tone that was fresh, engaging, and resonant with health-conscious individuals.
Execution:
Our full-scale project for ARMR+ included:
- Name Development: Created the name ARMR+ to convey strength and protection, reflecting the product’s dual benefits of supplementation and defense.
- Branding: Designed a modern, sophisticated brand identity that emphasized premium quality and cutting-edge science. The branding highlighted ARMR+ as both a shield and a boost to personal wellness.
- Packaging: Developed sleek, eye-catching packaging that showcased the pharmaceutical-grade quality of the supplement. The design used bold typography and vibrant colors to stand out on shelves and in digital platforms.
- Social Media: Launched engaging social media campaigns with the tagline “Reimagine Wellness. Rediscover Greatness.” Highlighted the dual benefits of the formulas through eye-catching visuals and witty, relatable content.
- Promotional Events: Organized a series of high-impact launch events, including exclusive gatherings and wellness workshops, to introduce ARMR+ to key influencers and health enthusiasts.
- Booth Graphics: Designed vibrant booth graphics for industry expos that captured attention and conveyed the essence of ARMR+ with bold visuals and dynamic messaging.
- Premiums: Created branded premiums that reinforced the ARMR+ experience, such as stylish gym gear and wellness journals, to keep the brand top-of-mind and extend its reach beyond the launch.
Tagline Development:
“Reimagine Wellness. Rediscover Greatness.” This tagline encapsulated ARMR+’s promise to
transform personal health and performance, inviting users to embrace a new standard of wellness.
Creative Elements:
- Bold Visuals: Used strong, modern graphics to reflect the product’s advanced formulation and premium quality.
- Engaging Content: Developed witty, inspiring content for social media that highlighted both the protective and supplemental benefits of ARMR+.