Indian Summers Club came to me asking for a logo, they had the problem that there is a perception of Indian food being heavy, overly spiced, food como inducing cuisine. Indian summers is different, they are made with fresh light ingredients that actually make you feel energized. I started by changing the name to INVIGOR-ATE to pull away form the stigma. I created a color palate and branding system complete with pattern and image direction that drew in the healthiest of consumers.