A Global Flavor Brand, Reimagined from the Ground Up

United With Earth had the goods—premium dates, nuts, and fruit snacks sourced from across the globe—but what they lacked was a clear voice and cohesive identity. They needed more than a facelift. They needed a full brand soul.

I led the charge from strategy to execution, beginning with crafting a distinct brand persona rooted in global unity, health-forward living, and everyday accessibility. A voice that could speak fluently in both flavor and feeling.

Next, I redesigned the packaging for their entire 21-product line—elevating each item into a standout on-shelf storyteller, while keeping clarity, appetite appeal, and shelf impact top of mind.

From there, I wrote, animated, edited, and produced a suite of promotional videos to bring the brand’s story to life. And when we needed the perfect voice to embody the warmth and confidence of the brand—I stepped behind the mic myself.